A leading company in web analytics and user engagement technology, is looking for a Marketing Manager. Their mission is to transform digital customer engagement, making each interaction more impactful.

Location: Remote
Job Type: Full-time

Role Overview:
As the Marketing Manager, you will play a critical role in building their marketing department from the ground up. This strategic leadership position involves overseeing all marketing activities with a strong focus on the SaaS sector. You will define their marketing strategies, enhance our brand presence, and drive significant market growth.

Key Responsibilities:
– Develop Comprehensive Marketing Strategy: Craft and execute an extensive marketing plan focused on brand awareness, social media, product marketing, and demand generation tailored to the SaaS market.
– Lead Brand Awareness Initiatives: Build and amplify the company’s brand in the SaaS sector, ensuring consistency across all marketing channels.
– Manage Social Media Marketing: Implement a dynamic social media strategy to engage SaaS audiences and boost brand visibility.
– Product Marketing: Lead product marketing efforts, emphasizing SaaS product positioning, messaging, and launch strategies.
– Demand Generation: Design and manage advanced demand generation campaigns specifically aimed at SaaS clients, using webinars and other content-driven initiatives.
– SEO Team Lead: Oversee the SEO team to increase organic search visibility for SaaS-specific content.
– Cultivate Partnerships: Develop strategic partnerships that expand our reach and influence in the SaaS market.
– Email Marketing: Craft and execute email marketing strategies to nurture leads and maintain engagement with a SaaS audience.

Requirements:

  1. Extensive experience in SaaS marketing, with a proven track record of success in content marketing and demand generation within this sector.
  2. Expertise in developing and executing marketing strategies tailored to SaaS products.
  3. Strong leadership skills with experience building and managing a marketing team.
  4. Deep understanding of the SaaS business model and market dynamics.
  5. Excellent communication, creativity, and analytical abilities.
  6. Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.

What We Offer:
– Competitive salary and comprehensive benefits package.
– Opportunity to work remotely, providing flexibility and work-life balance.
– Chance to establish and lead the marketing function in a dynamic, innovative company.
–  Autonomy to influence the company’s marketing strategy and direct its execution.

To apply for this job please visit minisite.hunter-edge.me.